How does a brand that practically invented its own category stay relevant amongst a team of hungry competitors? If you’re Powerbar, you leverage your reputation as a sports nutrition expert and reveal a re-energized brand to connect athletes at every performance level. From championship games to weekend hikes and post-work fitness classes, the brand affirms Powerbar's strength and capacity to energize, fuel and satisfy on and off the field.
“I have a couple of hours free - what should I make for dinner?” said no busy consumer, ever. Thanks to Olivieri, you can serve up tantalizingly fresh pasta and sauces that taste like summertime in Italy … in under ten minutes! With a new look that celebrates market fresh, flavorful ingredients rooted in the simplicity of modern Italian style, it's design that informs at a glance, inspires and instantly engages.
Muskoka Springs craft beverages are rooted in a deep respect for the past and time-honored traditions – many of which are still alive today. Every detail pays tribute to the brand’s history, from the signature Pale Ginger Ale recipe, to the cardboard shippers that simulate the wooden crates originally used to transport the beverages. The story takes you back to a time when life moved more slowly, so you can drink in the taste, the feel, and the memories of the incomparable Canadian Muskoka experience.
Muskoka Springs is a Gold winner in the 2017 PAC Global Leadership Awards.
Dynamic duos, like Batman and Robin, work most powerfully when together. Motrin's dual action formula of ibuprofen + muscle relaxant are for those who cannot let pain slow them down. The visual expression of this premium and innovative new brand builds on a successful redesign of the overall Motrin family with strong use of core colors and graphic elements for an elevated look and feel. A clear communication hierarchy helps busy shoppers easily differentiate and recognize the targeted "muscle & body" focus of the product.
Motrin Platinum is a North American PAC Award winner.
Have I told you lately that I love you? We're all so comfortable with the notion of our dogs worshipping us but Pedigree is all about loving them back! And what's not to love? Their sunny dispositions, eternal optimism and fierce loyalty are only equal to their exuberance for life itself. With its iconic rosette and familiar yellow colour the Pedigree brand is recognized and loved throughout the world by both humans and pets alike!
Letters, stories, characters and adventure – if you're a kid, there's no better ingredient list than that. With Alpha-Bits letter shaped cereal and playful alphabet fun, there's a story in every bowl. Whether it's a journey into space, searching for pirate treasures or an African safari, kids can feed their imaginations and appetites ... while moms can feel good about nutrients that support their growing brains. Let the adventures begin!
A mother is in the store aisle distracted with worry, needing to find relief for her sick, young child. Enter Tylenol Pediatrics with wonderful brand clarity through simple messaging, vibrant color, ‘wall chart’ age navigation and children’s gentle eyes on-pack. When it comes to caring for your child, you’ve got a friend – and mothers can feel calm and confident knowing children’s Tylenol is indeed the right choice.
Tylenol is a North American PAC Award winner.
Sleek accessories mean hip millennials can stay connected with every device ... and every friend. Blackweb weaves its way through the electronics aisle with a contemporary style that works perfectly across a wide range of product types, sizes and structures. High-tech consumers looking for fashion without the pretentious price tag have found their perfect connection.
Blackweb is a global design. It is a recipient of an American Graphic Design Award, a HOW International Design Award and 2 PAC Awards.
A blast of hydration for your face, Schick Hydro promises a smooth and comfortable shave like no other and the brand wears it well. Launching in 2009 with an award-winning design in three countries, the ultimate shave experience has now gone global, recognized in 4 continents.
Schick Hydro is a North American PAC Award winner.
What if we told you we could package up that feeling… you know, the one where you walk out onto the dock on a summer night in cottage country… the slight breeze, the lapping of water, a speed boat in the distance. Kawartha Dairy has been synonymous with the cottage experience since 1937. By expanding distribution to the city, loyal consumers now enjoy the delicious hand scooped recipe all year long while reliving the memories of summer - where time ticks slower and moments can be savored.
Winner of Best of Show PAC Global Leadership Award.