Scotts Pure Premium

Challenge: A major redesign to update the brand identity, the packaging architecture, and to highlight the key benefits and differentiators of this grass seed versus the competition.

Comment: An impactful new brand identity anchors the Scotts logo, and a large colored box positioned behind the identity clearly denotes variety. The entire background is a lush, green lawn, and each variety features a different person/situation that is related to the grass seed type. Key benefits and coverage are organized at the bottom of the pouch.