Good Bites

Tags: mars, pedigree, pet food, pet treats

Challenge:
To launch a new line of dog treats under the Pedigree brand, each with a specific health benefit.

 Comment:
In order to stand out and declare a new product in the growing pet snacks and treats category, a playful font is used for “Good Bites” that is emphasized with its variety color. The strong swoosh of variety colors contrasting with Pedigree yellow enhances shelf presence, and consumers’ ability to choose the product that is most appropriate for their dog.