Hydra Vodka Water

Tags: hydra, beverage, name generation, brand identity

Challenge: To stay at the leading edge of the trendy refreshment market, Vincor required the development of a "cool" new and innovative brand. Hydra Vodka Water capitalizes on the positive perception and popularity of spring water, but with an interesting twist.

Comment: Clean, simple and dramatic are the key components to Hydra's brand and packaging identity. Bottle packaging features a simple Hydra brand graphic front label and a bold and dynamic wave illustration on the back of the bottle, creating a dynamic dimensional effect. Carton graphics utilize the same graphic icons and bold color breaks to achieve shelf impact and reinforce the brand's 'refreshment with a twist' positioning.