Higgins & Burke Coffee & Tea

Tags: mother parkers, higgins & burke, grocery, coffee, tea, 2009 pac awards

Challenge: To revitalize the Higgins & Burke brand by creating a compelling new identity and packaging architecture system that contemporizes the brand, organizes the messaging and communicates premium
quality across all brand offerings.

Comment: While respecting the heritage of this iconic brand, a new modern master brand identity is created. The overall design direction is simplified, promoting the premium quality ingredients within. Delicate illustrations wrapped in soft wisps of steam support the flavor-delivery communication as well as the new brand essence, "indulge, escape".