Thermablade - Sales & Marketing

Tags: thermablade, sports, brand identity

Challenge: Thermablade was seeking to launch an innovative, heated skating blade into the hockey equipment market that would revolutionize the hockey industry. The challenge was to develop a complete brand identity program, including logo mark and trade materials that would deliver on the brand positioning and provide the foundation for all consumer communications.

Comment: Graphic elements were adapted from the brand identity and packaging design to create a dynamic and impactful visual presentation for the complete range of sales and marketing communications. Bridgemark did the copywriting for various promotional materials and trade advertisements as well as creating the brand positioning tag line “Get Charged.”