Thermablade - Retail Packaging

Tags: thermablade, sports, structural design

Challenge: Thermablade was seeking to launch an innovative, heated skating blade into the hockey equipment market that would revolutionize the hockey industry. The challenge was to develop structural package design and graphics to deliver on the brand positioning and unique retail requirements.

Comment: To ensure that the concept and contents of the master package were clearly understood, a recloseable feature allowed the consumer to look inside without damaging the box. Cylindrical tubes provided a cost effective and efficient solution for accessory packaging. Both packages were designed to maximize the footprint and format of the merchandising displays. The bold, contemporary and dynamic appeal of the packaging graphics delivers on the promise of enhanced skating performance.