Thermablade - Retail Display

Tags: thermablade, sports, point-of-sale

Challenge: Developing a strong retail presence would be a key factor in establishing consumer awareness for the brand. However, the unique nature of the hockey equipment retail market provided some special challenges. Most of these retailers were comprised of small independent stores with limited floor and shelf space.

Comment: A modular merchandising system was designed that would allow retailers flexibility based on available floor space allowing the units to be utilized separately or linked together. An interactive wall display was also designed in line with what most retailers use to merchandise skates. Graphic elements were adapted from the brand identity and packaging design to create a dynamic and impactful visual presentation.