Thermablade - Brand Identity

Tags: thermablade, brand identity, sports

Challenge: Thermablade was launching an innovative, heated skate blade into the hockey equipment market that would revolutionize the hockey industry. Bridgemark was presented with the challenge to develop a complete brand identity program.

Comment: The identity required a bold, contemporary and dynamic appeal. The logo wordmark featured a dramatically simple icon anchored by a sleek custom typeface that established an ownable trademark for the brand. We created the phrase “Get Charged” and the complementary lightning background; silver and dark blue tones accented by bright orange help to reinforce the revolutionary character of the brand.