Olivieri Chef Collection

Tags: mars, olivieri, grocery, pasta

Challenge: A new line of sauces and dips from Oliveiri is a premium offering developed to help segment the brand portfolio. Fresh, high quality ingredients are the foundation to creating an added value proposition to the consumer.

Comment: Close cropped photography of core ingredients against a rich black background and gold accents, convey  the ultra premium quality of the product line. Unique flavor offerings are communicated using color coded bands supported by a gold icon to feature the key ingredient.