Hip to be Healthy Squares

Tags: genuine health, hip to be healthy squares, grocery, organic

Challenge: To launch a new line of Genuine Health snack bars to replace current Express bars. The design prioritizes shelf impact while also communicating product benefits.

Comment: Shelf impact is greatly enhanced through the unique square shape of these bars and the playful “unexpected” name of this wholesome brand. The name both communicates the current health and fitness trend, and addresses the product’s literal shape. Other “Hip to be…” statements form the backdrop for the face panel, personalizing the brand, inviting interaction and describing benefits. Organic ingredients are visually displayed, communicating flavor appeal and well-being.