Schick Hydro

Tags: schick, hydro, personal care

Challenge: To develop impactful graphics for the launch of a new flagship brand, Schick Hydro. Brand positioning envelops not only the pre-requisite blade technology found in this category but shifts the focus to an enhanced shaving experience via delivery of hydration.

Comment: Hydro SKUs share powerful “wave” imagery that unites each of the offerings to reinforce the moisturizing and hydrating effects of the products. The soothing and cool properties of Hydro are implied by this graphic. These unique benefits are further explained through concise sell copy and carefully selected iconography.