Foody Whole Wheat Atta

Tags: reliable multifoods, foody, india, grocery, brand development

Challenge: To support the launch of a new brand of premium ground whole wheat in India.

Comment: Blending design elements from both India and North America help this brand stand out in such a cluttered category. Green and gold borders that feature a traditional Indian pattern complement a strong red and white brand identity. A large wheat field backdrop provides an anchor for the bold colors and text style.