Visine Enduring Moisture

Tags: johnson & johnson, visine, personal care, eye care

Challenge: To create a premium Visine “Enduring Moisture” offering that communicates fast, long-lasting moisture while differentiating itself from the rest of the Visine family.

Comment: The familiar Visine logo and signature eye image are given a more sophisticated look supported with cool silver and blue swirls. Water droplets adorn the face panel to further communicate “long-lasting moisture” along with product descriptors.