Poly To Go

Tags: johnson & johnson, polysporin, poly to go, personal care, first aid

Challenge: To launch a portable “on the go” format for Polysporin that will promote trial and increase usage opportunities outside of the home.

Comment: Speed and efficacy is implied through the “POLY TO GO” brandmark which utilizes a bold, stylized arrow. Bright orange coloring and simple graphics create strong impact at shelf while the Polysporin brand reinforces “reliable first aid care” messaging.