M&M’s Pink

Tags: mars, m&m, confectionery, campaign, chocolate

Challenge: Develop package design and identity for the re-launch of the M&M’s Pink promotion, an initiative to support the Canadian Breast Cancer Society.

Comment: Packaging graphics feature the integration of a pink ribbon, symbolic of the Canadian Breast Cancer Society, and the trademarked brand equities including M&M’s logo and animated character. Yellow and brown color-codings are retained to ensure strong flavor differentiation.