Online Consumer Research
Tags: higgins & burke
Bridgemark’s online survey tool offers quick and easy access to a selected consumer panel for assisting the client/Bridgemark team in meeting or exceeding consumer’s expectations and preferences for the category of goods or services we are working in.Surveys are designed and built based on the research interests, with affordability and efficiency, which creates the opportunity of testing earlier and more often. Areas of research include:
- brand positioning,
- concept testing,
- benefit claim selection,
- brand equity,
- product usage and attitudes, and
- design assessment.